Scion Celebrates 5 Years in the Automotive Industry

Racing Code designer- Calvin N.

Scion, a division of Toyota Motor Sales U.S.A. and one of the youngest automotive companies in the industry, recently celebrated its 5-year anniversary. In celebration of their 5-year anniversary, Scion approached Racing Code to design T-shirts and graphics to commemorate its history in the making. Racing Code implemented the task by designing men and women’s tees, and graffiti style graphics plastered over windows at the Toyota National Headquarters in Torrance, California.

Branding for 5-Year Anniversary as appeared on T-shirts and posters

Background information - During Scion’s five years in the automotive market, the company has evolved successfully from its unveiling of the first 2004 Scion models - the hip, sporty and edgy xA and xB, at the Greater Los Angeles Auto Show in January 2003.

2 comments July 15th, 2008