Behind the Design - Specs

April 7th, 2008

Here is a behind-the-scenes look at one of our latest t-shirt designs, the “Specs” tee. The inspiration for the shirt came from a film I saw in 2007 called “Helvetica“. For those of you who aren’t design junkies like us, you will know Helvetica from your font list in Word. A brief history, Helvetica was designed in 1957 to go with this new wave of modern design style emerging from Switzerland, which was characterized by grid-based layouts and use of negative (or white) space. We began brainstorming words and terminology that gear heads like us love to read about and arranged them on the shirt in a very Swiss design manner. To give it something extra, we printed the grey letters with a light-reflective metallic ink. See, we’ve got your safety in mind when designing this shirt.

Entry Filed under: Behind the Design